Thursday, January 08, 2009

Staying Employed

This is the topic of conversation everywhere. In my position employees are often coming to me hoping that I can provide the answer for them. Here is a great article that may help you stay employed.

What Can I Do to Make Sure I Don't Get Laid Off?

We read the headlines, we see the news, we hear about our friends. Times are tough, and the advertising and marketing business isn't going to be spared. In the past, I had the unfortunate privilege of being in the room as we went through a pretty major layoff. So here are some insider tips on what you can do to improve your chances of keeping your job.
1. Be "The One". You want to carve your niche and be the "go-to" person for something important at your company. Be the one upon whom everyone relies. In other words, you want to be "the new-business guru," or "the client-relationship all-star" or even "the I-know-everything-about-our-brand's-media expert."

Find something that's important to your company and latch onto it. If it comes to layoffs, you want them to say, "We can't fire Willie; he's the new-business guy." Or, "We can't fire Audrey; she has the best relationship with our key client." It's even better if you become the authority in an area that makes the company a lot of money.

2. Do the work of two or three people. Here's what happens during layoffs. Departments of 20 become departments of six, but none of the work goes away. When management is deciding who will make the cut, they look for people who can carry the load. Start volunteering now to do the extra assignment, to take on more work, or to help out with the new project. Now is not the time to complain about all the work you have or to schedule that three-week vacation.

Grab this link and go read the other two suggestions made by the author.

It’s not just about what you can do but how you do it. This isn’t going to be an easy time. You best figure out how to compete for the work available.

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