Notice: Language Change Coming

If you can't get your ideas past the public, change their name. That's right find a name with no baggage and start building it up. Give it a feeling of improvement and significance. Use words that already have a positive perception. If people have a positive reaction you can move ideas and legislation forward.

How do you feel about "pollution reduction and investment"? Pretty flowery and very positive is the first reaction you may get. I mean who wouldn't want to reduce pollution? And, who wouldn't see the value in investing at a time like this to help move our economy forward? Sounds nice doesn't it?

This is the new name that will be replacing cap and trade. Cap and trade has taken such a beating that it currently needs a new name. They don't think it needs to be tossed or is not what Americans want. They instead think it needs a name lift. The bill and the ideas in it are still horrible but the new name sounds great doesn't it, Pollution Reduction and Investment.

Article of interest.